B2B Lead Generation That Brought New Moving Orders From Businesses
Google Ads, a stronger Google Business Profile and dedicated quote pages for a packers and movers company that wanted office and corporate relocation work, not just household shifting, and began winning new moving orders from B2B clients.
- Client
- Devgun Packers & Movers
- Location
- India
- Website
- devgunpackersandmovers.com
- Sector
- Logistics
- Service
- Monthly Retainer
- Duration
- 4 months (ongoing retainer)
- Team
- 3 people: paid search specialist, local SEO specialist, web designer
- Built with
- Google AdsGoogle Business ProfileGA4Google Tag ManagerGoogle Search ConsoleWhatsApp BusinessLooker Studio
- moving orders from B2B clients
- Newmoving orders from B2B clients
- business quote requests
- 3×business quote requests
- calls from Google
- +140%calls from Google
- in local map results
- Top 3in local map results
01 · About the client
Devgun Packers and Movers provides professional packing and moving for office relocation and home shifting, within India and abroad: local shifts, inter-city moves and international relocations. Most of its enquiries came from households by word of mouth and directory listings. Corporate moves are larger, more regular and more valuable, so the company wanted a steady flow of enquiries from businesses.
02 · The problem
- 01
Few business enquiries.
Most leads were one-off household moves with small budgets.
- 02
Directory dependence.
Lead directories sold the same enquiry to several competing movers.
- 03
No page for businesses.
The website spoke to families; office managers and HR teams had nowhere to request a corporate quote.
03 · Our solution
We built B2B-focused Google Ads campaigns around searches such as office relocation, corporate shifting and commercial movers, with location targeting on the business districts and industrial areas the company serves. Every ad pointed to a dedicated quote page for businesses, with a short form covering move type, sites, dates and headcount, plus click-to-call and WhatsApp. We claimed and optimised the Google Business Profile with the right categories, services, photos and regular posts, and put a simple review request after every completed move. Calls, forms and WhatsApp chats were tracked as conversions so spend followed the enquiries that turned into orders.
04 · What we built
B2B search campaigns
Ads for office relocation, corporate shifting and commercial moving searches.
Quote landing page
A page for businesses with a short, structured quote form.
Google Business Profile
Categories, services, photos, posts and reviews that win local map results.
Call and WhatsApp tracking
Every call, form and chat tracked back to the campaign and keyword.
Monthly lead report
Enquiries by source and type, with notes on which became orders.
Want more business clients?
05 · Challenges we solved
- 1
Household vs business intent
Moving searches are mostly from households; keywords, negatives and ad copy kept spend on business moves.
- 2
A crowded local market
Many movers compete for the same searches, so the profile and reviews had to earn trust at a glance.
- 3
Long sales cycles
Corporate moves take weeks to confirm, so we tracked enquiries through to orders with the sales team.
06 · Our approach
Weeks 1–2
01 Research
Mapped B2B search terms, target areas and competitors with the sales team.
Weeks 2–4
02 Profile and pages
Optimised Google Business Profile and built the business quote page.
Weeks 4–5
03 Launch
Launched B2B search campaigns with call, form and WhatsApp tracking.
Ongoing
04 Optimise
Weekly search-term reviews, bid changes and new reviews on the profile.
07 · Results
The campaigns gave Devgun Packers and Movers a direct line to businesses planning a move. Office managers and HR teams now find the company through search ads and local map results, request quotes on a page built for them, and the company has won new moving orders from B2B clients alongside its household work.
Inside the campaign.
Key screens from the campaigns and reports. Click any screen to enlarge.
Related work.
- plan.egsrotterdam.com/planner?date=2026-09-30&depot=WHV
RotterdamOrder, truck, container…WaalhavenEV Tue 30 Sep 2026Plan v3 · optimised 05:10 · 38 routes · 212 trucks · 7 unplanned ordersRe-optimisePublish to drivers (29)Routes 38Unplanned 7Backhaul offers 12RouteDriverStpKmEmptyStatusNL-42Jan de Vries34124%Suggested06:301ECT Delta, MaasvlaktePick up 40' HC MSKU 704312-8 · slot 06:30–07:0009:052Valburg DCDeliver 22 pallets · dock 411:403DeCeTe DuisburgDeliver container · return emptyBackhaul offer BH-20931 · Duisburg → Waalhaven
18 pallets, 11.4 t · ready 13:00 · removes 164 empty km · +6 km detour
Drive time after: 8h 55m of 9h (EU 561 ok)
Add to NL-42SkipNL-17Mila Bakker526811%ConfirmedBE-05T. Peeters (sub)311823%ReviewNL-23Sanne Jansen31649%ConfirmedNL-31Kees Mulder430114%ConfirmedDE-08Lukas Becker238831%ReviewNL-09Priya Ramdin61420%ConfirmedNL-12—322618%No driverNL-26Bram Visser424712%Confirmed123ECT Delta20 km© OpenStreetMapPlanned 9,412 kmEmpty 2,318 km (24.6%)Backhauls matched 23EU 561 violations 0TMS sync 05:12 · OR-Tools solve 41 sLogistics · Rotterdam, Netherlands
Dedicated Developers
An Engineering Pod That Cut Empty Truck Kilometres by 18%
A dedicated 5-person engineering pod building route optimisation and live shipment tracking for a road freight operator across the Benelux and Germany.
- empty kilometres
- -18%empty kilometres
- loads per truck per week
- +22%loads per truck per week
- "where is my shipment?" calls
- -55%"where is my shipment?" calls
- 11:464GJob 11 of 183 to syncNavigate · 4 minDROPDue by 12:30J-48213
14 Broad Street
Birmingham B1 2HF · 1.1 mi
RecipientColmore Dental Lab
Parcels2 · 3.4 kg
ProofSignature + photo
Note: Use the loading bay off Gas St. Buzz 2 for reception, they close 12:30–13:15.
CallMessageArrived at drop11:474GProof of deliveryJ-48213No signal. Saved on the phone, will sync automatically.Scan parcels2 / 2
CQL7730441201
CQL7730441202
Photo
11:47AddSignature Clear
Received byR. Khan
GPS 52.4776, −1.9102 · ±12 m from address · 11:47:32
Complete deliveryLogistics · Birmingham, UK
Custom Development
A Driver App and Control Panel for 300 Same-Day Couriers
A custom driver app and dispatch panel replacing paper sheets and phone calls for a same-day courier network across the Midlands.
- deliveries per driver per day
- +27%deliveries per driver per day
- proof-of-delivery captured
- 99.2%proof-of-delivery captured
- dispatch phone calls
- -80%dispatch phone calls
Logistics · São Paulo, Brazil
Growth Marketing
A B2B Website and WhatsApp Funnel That Quadrupled Distributor Enquiries
A bilingual B2B website, Google Ads in Brazil and export markets, and a WhatsApp enquiry flow that qualifies private-label and bulk-supply buyers before they reach the sales team.
- qualified B2B enquiries per month
- 4.3×qualified B2B enquiries per month
- cost per qualified enquiry
- R$38cost per qualified enquiry
- median first reply
- 4 minmedian first reply
Get in touch
Want more business clients?
Share a few lines about your idea, workflow or project. A senior lead replies within one business day.
- Free 30-minute strategy call
- NDA on request
- Proposal within 48 hours
The right conversation can save you
six months.
Free 30-minute strategy call · NDA on request · Proposal within 48 hours