Monthly Retainer
Your product is live. We keep it running and improving.
For one predictable monthly fee, a VAUG team fixes bugs, keeps your app secure and up to date, watches it around the clock and ships a set of improvements every month. AI-powered monitoring and testing mean problems get caught early and fixed fast.
- Bug Fixes & Support
- Security & Updates
- Monitoring & Uptime
- Small Features Each Month
- AI Upgrades
- Monthly Report
This month
1 fee
- MonitorW1
- FixW2
- ImproveW3
- ReportW4
Monthly cost Retainer Ad-hoc fixes
- every month, agreed up front
- 1 feeevery month, agreed up front
- monitoring with alerts to our team
- 24/7monitoring with alerts to our team
- improvements shipped and reported
- Monthlyimprovements shipped and reported
The problem
Sound Familiar?
Nobody owns it after launch
The original team moved on. Bugs pile up and every fix means finding a new freelancer.
Updates keep slipping
Outdated libraries, expiring certificates and app store rules nobody is tracking.
You find out from customers
Downtime and broken checkouts reported by users, not by an alert.
Small ideas never ship
A list of small improvements that's too small for a project and too big to ignore.
What's included
What's Included Every Month.
Best for live products that need steady care.
Bug fixes & support
Report an issue and we triage, fix and release it, with agreed response times.
Security & updates
Dependencies, frameworks, OS versions and app store requirements kept current.
Monitoring & uptime
Errors, speed and uptime watched around the clock, with AI flagging issues early.
Monthly improvements
A set of small features and UX tweaks planned with you and shipped each month.
AI upgrades
Add AI search, assistants or automations to your product as they make sense.
Monthly report
What we fixed, what we shipped, how the app performed and what's next.
How it works
How a Retainer Runs.
- 01
Week 1
Health check
We review the code, hosting and backlog, and fix anything urgent first.
- 02
Week 1
Agree the plan
Response times, monthly scope and the first month's priorities, in writing.
- 03
Always on
Monitor
Alerts, error tracking and uptime checks set up and watched.
- 04
Every week
Fix & improve
Support tickets handled as they come, planned improvements shipped each week.
- 05
Monthly
Report & re-plan
A monthly report and a short call to set the next month's priorities.
How we start
Check its health first. Then look after it monthly.
Every retainer starts with a health check of your product, so we both know what we're looking after before the first invoice.
- This week
Step 01
Product review call
Walk us through your product, your stack and what keeps going wrong.
What you get
- A first view on risks
- What a monthly plan would cover
- Suggested retainer size
- 1 week
Step 02Where most start
Health check
A review of code, security, hosting, monitoring and your backlog, with urgent fixes flagged.
What you get
- Written health report
- Prioritised fix list
- A monthly plan and fee, in writing
- Monthly rolling
Step 03
Monthly retainer
Support, updates, monitoring and planned improvements every month, for one agreed fee.
What you get
- Agreed response times
- Improvements every month
- Monthly report and planning call
- One agreed monthly fee
- Scale the plan up or down monthly
- You own the code and IP
- NDA on request
Deliverables
What You Get Every Month.
- 01Bug fixes with agreed response times
- 02Security patches and dependency updates
- 0324/7 monitoring and error alerts
- 04Backups and uptime checks
- 05Planned improvements shipped
- 06App store and platform compliance
- 07Monthly performance report
- 08A named VAUG lead
Why VAUG
Why Teams Choose VAUG.
We manage it, not you
We decide who does what across design, engineering, QA and DevOps. You just set priorities.
AI-powered upkeep
AI-assisted testing, monitoring and code review catch problems early and fix them faster.
A fee you can plan around
One monthly figure, agreed up front. No surprise invoices for small fixes.
We'll take code we didn't write
Built by another agency, a freelancer or an AI builder? We review it and take it on.
Case studies
Monthly Retainer in Practice.
E-commerce & Retail · New York, USA
SEO & Growth
SEO, Shopping Ads and Email That Grew a Skincare Brand's Online Sales by 48%
A monthly growth retainer for epi.logic, a New York skincare brand: Shopify SEO, Google Shopping and Meta ads, conversion work on product pages and email flows, run as one programme against one number, online sales.
- online store sales
- +48%online store sales
- blended return on ad spend
- 3.4×blended return on ad spend
- store conversion rate
- 2.1% → 3.0%store conversion rate
E-commerce · India
SEO & Growth
SEO That Grew a D2C Lifestyle Brand's Organic Traffic by 76%
An ongoing SEO programme for Brandless, an Indian D2C brand of handcrafted canvas and leather essentials: technical fixes, collection pages rebuilt for search and buying guides that grew organic traffic by more than 76%.
- organic traffic
- +76%organic traffic
- average Google position (from 21.8)
- 11.4average Google position (from 21.8)
- organic revenue
- +58%organic revenue
3D printing · Ahmedabad, India
SEO & Growth
Local SEO That Put a 3D Printing Firm on Google Within Four Months
Keyword research, rebuilt service pages and local SEO for Ntech Engineering Solutions, an Ahmedabad 3D printing and prototyping firm that went from not ranking to ranking on Google within four months.
- to rank on Google
- 4 monthsto rank on Google
- for "3d printing in ahmedabad"
- Page 1for "3d printing in ahmedabad"
- monthly enquiries from search
- 6×monthly enquiries from search
Technology
Tools We Use.
Apps we look after
- Next.js
- React
- Flutter
- React Native
- Node.js
- Python
Platforms
- AWS
- Vercel
- Supabase
- Firebase
- Shopify
- WordPress
Monitoring & quality
- Sentry
- Datadog
- Better Stack
- Playwright
- GitHub Actions
- Dependabot
Engineering behind it
Industries
Sectors We Know.
We look after live booking apps, marketplaces, portals and internal tools across sectors.
Fintech & Insurance
Payments, lending, insurtech and finance ops
Healthcare
Clinics, diagnostics and patient experience
Real Estate
Proptech, rentals, brokerage and developers
E-commerce & Retail
Stores, marketplaces and headless commerce
Logistics
Freight, courier, fleet and supply chain
Hospitality & Travel
Hotels, retreats, concierge and travel
Who it's for
Who Monthly Retainer Is For.
Startups & Founders
Keep your launched product improving without hiring a full team.
Enterprises
Reliable care for internal tools and customer platforms, with clear response times.
Agencies
White-label support and maintenance for the sites and apps you've delivered.
HNIs & Family Offices
Discreet, fully managed upkeep for your private platforms.
Questions We Hear Often.
How is this different from Dedicated Developers?
With Dedicated Developers you get named engineers and direct them yourself. On a retainer we manage the work: we pull in design, engineering, QA or DevOps as needed to keep your product fixed, secure and improving.
What does the monthly fee cover?
Support and bug fixes, security and dependency updates, monitoring, and an agreed amount of improvement work each month. It's all set out in writing after the health check.
Can you look after an app someone else built?
Yes. We start with a health check, fix anything urgent and document what we find. We take on apps from other agencies, freelancers and AI builders like Lovable or Bolt.
What if we need more one month?
Tell us. We can scale the plan up for a busy month or quote a larger feature separately, and scale back down afterwards.
How fast do you respond to issues?
Response times are agreed in the plan, with faster cover for anything that stops customers using your product.
Is there a long contract?
No. Retainers roll month to month with a short notice period.
Get in touch
Let's talk about Monthly Retainer.
Share a few lines about your idea, workflow or project. A senior lead replies within one business day.
- Free 30-minute strategy call
- NDA on request
- Proposal within 48 hours
Explore
Other Ways to Work With Us.
AI as a Service
AI agents that take repetitive work off your team
Dedicated Developers
AI-assisted engineers who join your team monthly
Custom Development
Web, mobile and SaaS builds, at a fixed price or by sprint
Build With Us
Idea to launched business: product, brand and growth
Launch & Rescue
Fix and ship Lovable, Bolt or v0 builds
Compare all six
Take the quick quiz or see every model side by side.
Product live but nobody
looking after it?
Free 30-minute call · Health check first · One monthly fee