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E-commerce & Retail

Commerce that loads fast, sells more and runs itself at night.

Stores, marketplaces and headless commerce. We build storefronts, customer agents and the operations tooling that keeps orders flowing.

  • Headless
  • Shopify
  • Marketplaces
  • Support agents
  • Ops
vaug://store / checkoutLive
store.example123£48£32Added ✓£64£29Conversion↑Support agentWhere's my order?Out for delivery,arriving by 2pm ✓
Illustrative example

Headless storefronts, Support agents, Order ops, Headless, Shopify, Marketplaces, Support agents, Ops

The problems

What holds stores back. 

And how we fix each one.

  • 01

    Slow pages lose sales

    Every extra second on mobile shows up in your conversion rate.

    How we fix it

    Headless storefronts built for speed, with images and scripts under control.

  • 02

    Support can't keep up

    "Where's my order?" floods the inbox every sale and every holiday.

    How we fix it

    A support agent answers order, return and sizing questions instantly.

  • 03

    Stock out of sync

    Inventory differs between the store, marketplaces and the warehouse.

    How we fix it

    One inventory source with real-time sync to every channel.

  • 04

    Returns eat margin

    Manual returns handling is slow, and refunds go out before goods come back.

    How we fix it

    Self-serve returns with rules, labels and refunds that follow the parcel.

  • 05

    Plugins everywhere

    Dozens of apps slow the site down and conflict with each other.

    How we fix it

    Replace fragile plugins with a few well-built custom features.

  • 06

    Launch days break things

    Traffic spikes during drops and sales take the store down.

    How we fix it

    Load-tested infrastructure and caching that holds up on your busiest day.

E-commerce & Retail · case study

Proof, not promises. 

www.semrush.com/tracking/overview.html?projectId=7719204
SemrushSEOEnter domain, keyword or URLPricingResourcesVG
Dashboard›Projects›cbd2heal.ca›Position Tracking

Position Tracking: cbd2heal.ca

ExportSettings
Google.ca · Canada · EnglishDesktopApr 4, 2022 – Mar 27, 202342 keywords tracked
LandscapeOverviewRankings DistributionPagesTagsCompetitors DiscoveryFeatured SnippetsDevices & Locations

Visibility

41.87%+38.92

Estimated traffic

2,974+2,811

Average position

6.04+55.96

cbd2heal.caDaily · Weekly
Keyword
Pos. Apr 4
Pos. Mar 27
Diff
Visibility
Volume
URL
pure cbd oil tincture in canada
71
1
70
31.20%
3,500
cbd2heal.ca/shop/pure-cbd-oil-tincture/
pure cbd gel capsules 500mg
58
1
57
31.20%
7,800
cbd2heal.ca/shop/pure-cbd-gel-capsules/
cbd healing salve cream
64
1
63
31.20%
2,200
cbd2heal.ca/shop/cbd-healing-salve/
cbd2heal broad spectrum
44
1
43
31.20%
1,100
cbd2heal.ca/shop/broad-spectrum-cbd-oil/
best cbd detox bath bomb
83
2
81
24.70%
2,400
cbd2heal.ca/shop/cbd2heal-cbd-detox-bath-bomb/
cbd bath bombs canada
6
3
3
18.60%
1,300
cbd2heal.ca/product-category/bath-bombs/
cbd oil for dogs canada
9
4
5
13.40%
1,900
cbd2heal.ca/product-category/pets/

Featured case study

E-commerce & Retail · Canada · SEO & Growth

From Position 62 to 6: SEO That Put a CBD Store on Google's First Page

A full SEO programme for a Canadian CBD e-commerce brand: technical fixes, site structure, content and clean link building that moved its average Google position from 62 to 6.

average Google position
62 → 6average Google position
traffic
+90%traffic
conversions
+95%conversions
  • Google Search Console
  • Google Analytics

How we help

Four ways to work with us in e-commerce & retail. 

Every engagement comes with one accountable lead, weekly demos and a Friday update.

Custom Development

Storefronts and marketplaces

Custom commerce where a theme isn't enough: headless, multi-vendor or multi-region.

  • Core Web Vitals targets agreed up front
  • Payments and tax for UK, EU and UAE
  • Load-tested before launch

Compliance & standards

Standards we build to. 

The rules that shape e-commerce & retail software in the UK, Europe and the UAE, designed in from the first sprint.

  • Payments

    PCI DSS

    Hosted, tokenised checkout so card data never touches your servers.

  • UK & EU

    GDPR & ePrivacy

    Consent-first tracking, cookie controls and clean customer data handling.

  • Accessibility

    WCAG 2.2 AA

    Accessible storefronts, in line with the European Accessibility Act.

  • UK & EU

    Consumer rights

    Clear returns, cancellation and pricing information at the right step.

  • UK & EU

    VAT & OSS

    Tax calculation and invoices that match where you sell and ship.

  • UAE

    UAE e-commerce rules

    Arabic-ready storefronts, local payment methods and consumer protection details.

We design and build to these standards and work inside your compliance process. We don't claim certifications we don't hold, and we'll tell you early if one is required.

Security & compliance

Case studies

E-commerce & Retail work. 

Technology

Tech we commonly use here. 

Chosen for the problem, not the trend. Click a group to see how we engineer with it.

E-commerce & Retail: your questions. 

  • Should we go headless?

    Not always. If a Shopify theme does what you need, stay on it. Headless pays off when speed, content or multi-region needs outgrow the theme. We'll tell you which side you're on.

  • Can a support agent access order data?

    Yes, with read access scoped to what it needs. It can check status, start returns and escalate refunds for a person to approve.

  • Will it handle peak season?

    We load-test to your biggest expected day plus headroom, and set up monitoring and alerts before it arrives.

  • Can you work with our existing agency?

    Yes. We often build the technical parts while your agency owns brand and campaigns, or we work white-label for them.

  • Do you do marketplace builds?

    Yes: multi-vendor catalogues, seller onboarding, payouts and reviews, usually on a custom or Medusa-based stack.

  • How do you measure success?

    Agreed numbers from day one, such as page speed, conversion, support response time or tickets resolved, reported every week.

Get in touch

Tell us about your e-commerce & retail project.

Share a few lines about your idea, workflow or project. A senior lead replies within one business day.

  • Free 30-minute strategy call
  • NDA on request
  • Proposal within 48 hours

We reply within one business day. No spam, ever.

A faster store and a calmer inbox.
Let's build it.

Free 30-minute strategy call · NDA on request · Proposal within 48 hours