A Stalled Fashion Marketplace, Fixed and Launched in 8 Weeks
A multi-vendor marketplace for regional modest-fashion designers, stuck after a previous agency left it half built. We fixed it, finished it and launched it in 8 weeks.
تشكيلة رمضان 2026
قطع محتشمة من ١٤٠ مصممة خليجية
عبايات وقفاطين وأزياء المناسبات، مع توصيل إلى الإمارات والسعودية.
تسوقي التشكيلةالمصمماتوصل حديثاً
عرض الكل (1,247)
ليلى ستوديو
عباية كتان بأطراف ذهبية
420 د.إ
ميزون روان
قفطان مطرز يدوياً
530 د.إ
دار كنزة
عباية مفتوحة كريب
510 د.إ640 د.إ
حصة أتيليه
فستان بليسيه طويل
390 د.إ
رمال
طرحة جيرسي
85 د.إ
سحر وشركاه
عباية كريب كحلي
465 د.إ
- Client
- Fantasy Abaya
- Location
- Abu Dhabi, UAE
- Website
- fantasyabaya.me
- Sector
- E-commerce & Retail
- Service
- Launch & Rescue
- Duration
- 8 weeks
- Team
- 4 people: tech lead, 2 full-stack devs, QA
- Built with
- Next.jsMedusaPostgreSQLRedisTabbyStripeAlgoliaAWS
- stalled to live
- 8 weeksstalled to live
- conversion rate
- 2.8%conversion rate
- designers onboarded
- 140designers onboarded
- GMV in the first full month
- AED 612KGMV in the first full month
01 · About the client
Fantasy Abaya is a seed-stage Abu Dhabi startup building an online home for independent modest-fashion designers from the GCC. Buyers can shop abayas, kaftans and occasion wear from dozens of small labels in one place. The founders had paid a previous agency for nine months of work, but the marketplace never launched: checkout failed, seller payouts didn't work and the codebase had no documentation. They had designers waiting and Ramadan, their biggest sales season, was ten weeks away.
02 · The problem
- 01
Broken checkout.
Orders failed at payment roughly one time in three.
- 02
No seller payouts.
Split payments between the platform and designers had never been finished.
- 03
Undocumented code.
The previous agency left no documentation or tests.
- 04
Hard deadline.
Launch had to happen before Ramadan to catch peak demand.
03 · Our solution
We started with a one-week audit that showed the frontend was usable but the commerce backend was not. We moved orders, inventory and payouts onto Medusa, an open-source commerce engine, and connected the existing storefront to it. We rebuilt checkout with card payments, Apple Pay and Tabby instalments, added split payouts to designers, and built a seller portal for listings, orders and earnings. We added fast bilingual search with Algolia and set up shipping integrations across the UAE and Saudi Arabia. The marketplace launched two weeks before Ramadan.
04 · What we built
Reliable checkout
Card, Apple Pay and buy-now-pay-later with Tabby.
Seller portal
Listings, stock, orders and payouts for each designer.
Split payouts
Automatic commission and settlement to designers.
Arabic and English search
Fast, typo-tolerant search with filters for size and occasion.
GCC shipping
Courier integrations with live rates and tracking.
Is your store stuck? Let's get it launched.
05 · Challenges we solved
- 1
Inherited code
We kept the storefront design and replaced only the broken commerce layer, saving weeks.
- 2
Peak-season load
We load-tested for ten times normal traffic ahead of Ramadan.
- 3
Right-to-left layouts
We fixed Arabic layouts across every page and email template.
06 · Our approach
Week 1
01 Audit
Code review, bug list and a keep/fix/replace plan.
Weeks 2–4
02 Fix
Commerce backend, checkout and payments.
Weeks 5–6
03 Finish
Seller portal, payouts, search and shipping.
Weeks 7–8
04 Launch
Designer onboarding, load testing and go-live.
07 · Results
The marketplace launched in time for Ramadan and processed more orders in its first month than the founders had planned for the first quarter. Designers get paid automatically, and the founders now have a documented codebase and a team they can call on for new features.
Inside the product.
Key screens from the build. Click any screen to enlarge.
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Get in touch
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