From Position 62 to 6: SEO That Put a CBD Store on Google's First Page
A full SEO programme for a Canadian CBD e-commerce brand: technical fixes, site structure, content and clean link building that moved its average Google position from 62 to 6.
- Client
- CBD2Heal
- Location
- Canada
- Sector
- E-commerce & Retail
- Service
- Build With Us
- Built with
- Google Search ConsoleGoogle Analytics
- average Google position
- 62 → 6average Google position
- traffic
- +90%traffic
- conversions
- +95%conversions
- revenue
- +80%revenue
01 · About the client
CBD2Heal (C2H) sells CBD wellness products online in Canada, from oil tinctures and gel capsules to healing salves and bath bombs. Its secondary keywords already ranked on Google's first page, but its primary keywords sat below page three, and the site wasn't generating the traffic, and so the sales, the team was looking for.
02 · The problem
- 01
Primary keywords out of sight.
The product searches that matter most ranked below Google's third page.
- 02
Bad and broken links.
The audit found harmful backlinks and broken internal links.
- 03
Crawl errors.
Search engines hit errors crawling the site, so pages weren't fully indexed.
- 04
Traffic without sales.
The site wasn't optimised to turn the visitors it did get into buyers.
03 · Our solution
We started, as on every SEO campaign, with a full website audit to show why the site wasn't producing traffic or sales. We fixed the technical issues, improved the sitemap and site flow, and reworked the link structure so search engines could crawl every product. We then ran keyword research, optimised every key page, built a content strategy and earned relevant backlinks while keeping the spam score below 0.5. Effort split across off-page link building (30.3%), content strategy (19.7%), advanced SEO (15.2%), speed optimisation (15.2%), tracking and analysis (12.1%) and data study (7.6%). Rankings are tracked continuously.
04 · What we built
Technical audit
Bad links, broken links and crawl errors found and fixed.
Sitemap and site flow
A cleaner structure so every product page can be crawled and reached.
Keyword research and on-page SEO
Product pages optimised for the searches buyers actually use.
Content strategy
Content planned around primary and secondary keywords.
Clean link building
Relevant backlinks, with the spam score kept below 0.5.
Want your store on Google's first page?
05 · Challenges we solved
- 1
Starting below page three
Primary keywords began below Google's third page, so every gain had to be earned.
- 2
Cleaning up before building
Harmful links and crawl errors had to be fixed before new links could count.
- 3
Growth without risk
Link building had to stay clean enough to keep the spam score under 0.5.
06 · Our approach
Phase 1
01 Audit
Full website audit: search visibility, links, crawl errors and on-page gaps.
Phase 2
02 Fix the foundations
Technical fixes, sitemap, site flow and link structure.
Phase 3
03 Optimise
Keyword research and on-page optimisation of the key product pages.
Phase 4
04 Grow authority
Content strategy and relevant backlinks.
Ongoing
05 Track and adjust
Continuous rank tracking and analysis.
07 · Results
C2H's average Google position moved from 62 to 6, and 79% of its traffic now comes from organic search. It ranks #1 for "pure CBD oil tincture in Canada", "pure CBD gel capsules 500mg", "CBD healing salve cream" and "CBD2HEAL broad spectrum", and #2 for "best CBD detox bath bomb". Traffic is up 90%, conversions 95% and revenue 80%, and we continue to monitor rankings.
“We have seen a significant increase in our sales and brand awareness. Their SEO services are top-notch!”
Inside the work.
Screenshots from the live work. Click any screen to enlarge.
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