Admissions Campaigns That Brought Amity University 10,000+ Enquiries
End-to-end admissions campaigns for Amity University: course landing pages, Google Ads and Meta Ads, run as one programme that drove more than 10,000 enquiries.
- Client
- Amity University
- Location
- Noida, India
- Website
- amity.edu
- Sector
- Education
- Service
- Monthly Retainer
- Duration
- 16 weeks per admissions cycle
- Team
- 5 people: campaign lead, performance marketer, designer, developer, analyst
- Built with
- Google AdsMeta Ads ManagerGA4Google Tag ManagerLooker StudioNext.jsGoogle Sheets
- admissions enquiries
- 10,000+admissions enquiries
- average cost per enquiry
- ₹305average cost per enquiry
- landing-page conversion
- 9.8%landing-page conversion
- search click-through rate
- 6.4%search click-through rate
01 · About the client
Amity University is one of India's largest private universities, with its main campus in Noida and programmes across engineering, management, law, design, media and the sciences. Every admissions season it competes with dozens of universities for the attention of students and parents searching for the right course. Amity wanted a single team to run its admissions campaigns end to end, from the pages students land on to the ads that bring them there.
02 · The problem
- 01
A crowded admissions season.
Students compare many universities at once, and the same course keywords are bid on by every competitor.
- 02
Many courses, one budget.
Spend had to be spread across programmes and cities without starving the courses that needed seats filled.
- 03
Clicks that become enquiries.
Generic pages lost interest; each course needed a page that answered its questions and captured the enquiry.
03 · Our solution
We ran the admissions campaigns as one programme. We built fast, course-specific landing pages with short enquiry forms, then launched Google Search campaigns on course and "admissions open" keywords alongside Meta Ads that reached students and parents on Instagram and Facebook with feed, story and lead-form creatives. Every enquiry was tagged by course, city and channel and fed into a shared lead dashboard, so the admissions team could follow up quickly and we could move budget each week towards the courses and cities that converted best.
04 · What we built
Course landing pages
Fast pages per programme with fees, eligibility, placements and a short enquiry form.
Google Search campaigns
Course, brand and "admission" keywords with geo-targeting and ad extensions.
Meta Ads
Feed, story and instant-form ads for students and parents on Instagram and Facebook.
Lead tracking
Every enquiry tagged by course, city and channel through GA4 and Tag Manager.
Weekly optimisation
Budget, bids and creatives shifted each week towards what converted.
Need more enquiries this admissions season?
05 · Challenges we solved
- 1
Competitive keywords
Course searches are contested by every university, so ad quality and landing-page relevance had to keep costs down.
- 2
Seasonal peaks
Enquiries cluster around results days and deadlines, so budgets had to flex week by week.
- 3
Enquiry quality
Forms and targeting had to bring genuine applicants, not just form fills.
06 · Our approach
Weeks 1–2
01 Plan
Mapped priority courses, cities and deadlines with the admissions team and set enquiry targets.
Weeks 2–3
02 Landing pages
Designed and built course-specific landing pages with tracked enquiry forms.
Week 4
03 Launch
Launched Google Search and Meta campaigns with course-level ad groups and creatives.
Weekly
04 Optimise
Moved budget, refined keywords and refreshed creatives based on cost per enquiry.
Ongoing
05 Report
Shared a live lead dashboard by course, city and channel with the admissions team.
07 · Results
Running the landing pages and the ads as one programme drove more than 10,000 admissions enquiries. Course-specific pages converted close to one visitor in ten, search ads held a 6.4% click-through rate on contested course keywords, and Google and Meta together kept the average cost per enquiry near ₹305. The admissions team worked from a single dashboard showing every enquiry by course, city and channel.
Inside the campaign.
Key screens from the campaigns and reports. Click any screen to enlarge.
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Get in touch
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