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Google Ads That Keep an Interior Design Studio at the Top of Search

Search campaigns for an interior design studio in Noida: keyword research, ad copy, bid management and testing that held the top ad position and brought in 2,000 direct enquiries.

ads.google.com/aw/campaigns?ocid=318624709
Google AdsVivin Design (VC Design)318-624-7093Search for a page or campaignVG
CampaignsCustom1 Jan – 30 Jun 2023
Campaign status: All enabledAdd filter
Clicks12K
Conversions2.02K
Cost₹237K
Impr. (Abs. Top) %72.31%
Campaign
Budget
Status
Impr.
Clicks
CTR
Cost
Conversions
Cost / conv.
Impr. (Abs. Top) %
VD_Search_Interior-Designer_Noida
₹750.00/day
Limited by budget
11,284
5,316
47.11%
₹116,101.44
912.00
₹127.30
78.42%
VD_Search_Home-Interiors_Noida-GNoida
₹400.00/day
Eligible
6,917
3,041
43.96%
₹59,664.42
507.00
₹117.68
71.06%
VD_Search_Modular-Kitchen_Noida
₹200.00/day
Eligible
3,862
1,512
39.15%
₹26,233.20
238.00
₹110.22
64.91%
VD_Search_Office-Interior_Noida
₹200.00/day
Eligible
2,640
894
33.86%
₹25,845.54
121.00
₹213.60
58.33%
VD_Brand_Vivin-Design_Exact
₹100.00/day
Eligible
1,473
1,061
72.03%
₹4,371.32
219.00
₹19.96
96.74%
VD_Search_Interior-Designer_Ghaziabad
₹150.00/day
Paused
988
219
22.17%
₹4,905.60
26.00
₹188.68
41.20%
Total: all campaigns
27,164
12,043
44.33%
₹237,121.52
2,023.00
₹117.21
72.31%
Client
Vivin Design
Location
Noida, India
Sector
Interior Design
Built with
Google Ads
paid impressions
27,000paid impressions
website clicks
12,000website clicks
direct enquiries
2,000direct enquiries
ad position
Topad position

01 · About the client

Vivin Design, a division of VC Design, provides interior design for homes, offices and commercial spaces. Its team of architects, interior designers, supervisors and craftsmen has delivered projects across India, from corporate offices to retail stores, hotels and high-end homes.

02 · The problem

  • 01

    A crowded search page.

    Searches like "best interior designers in Noida" show several competing ads.

  • 02

    Cost control.

    Prime placements had to be won without overspending.

  • 03

    Clicks that become enquiries.

    Traffic only mattered if it turned into enquiries from potential clients.

03 · Our solution

We researched and targeted high-volume, relevant keywords, then wrote engaging, persuasive ad copy around Vivin Design's selling points. We managed bids strategically to secure prime placements while keeping costs efficient, and A/B tested ad variations, landing-page elements and targeting to keep improving the campaign.

04 · What we built

  • Keyword research

    High-volume, relevant keywords for interior design searches.

  • Ad copy

    Ads built around Vivin Design's selling points.

  • Bid management

    Prime placements at an efficient cost.

  • A/B testing

    Ads, landing-page elements and targeting tested and refined.

Want your ads at the top of search?

05 · Challenges we solved

  1. 1

    Winning the top slot

    Competing advertisers bid on the same searches, so position had to be earned through bids and quality.

  2. 2

    Efficiency

    Top placement had to come without runaway cost per click.

  3. 3

    Enquiry quality

    Targeting had to bring potential clients, not just visitors.

06 · Our approach

  1. Step 1

    01 Keyword research

    Identified and targeted high-volume, relevant keywords.

  2. Step 2

    02 Ad copy

    Wrote ads that showcase Vivin Design's selling points.

  3. Step 3

    03 Bidding

    Managed bids for prime placements at an efficient cost.

  4. Ongoing

    04 Testing

    A/B tested ads, landing pages and targeting.

07 · Results

Through strategic bidding and optimisation, Vivin Design's ads consistently held the top position. The campaign generated 27,000 impressions and brought a substantial increase in website traffic, and that targeted traffic produced 2,000 direct enquiries from potential clients.

Inside the work. 

Screenshots from the live work. Click any screen to enlarge.

Vivin Design's ad in the top position for "best interior designers in noida"

Google search for best interior designers in noida with the Vivin Design ad first
01Vivin Design's ad in the top position for "best interior designers in noida"

The VC Design website that campaign traffic lands on

VC Design website home page with the headline Best Ideas and Solutions for Your Home Interiors
02The VC Design website that campaign traffic lands on

Google Ads campaigns: 27,000 impressions, 12,000 clicks and 2,000 enquiries

ads.google.com/aw/campaigns?ocid=318624709
Google AdsVivin Design (VC Design)318-624-7093Search for a page or campaignVG
CampaignsCustom1 Jan – 30 Jun 2023
Campaign status: All enabledAdd filter
Clicks12K
Conversions2.02K
Cost₹237K
Impr. (Abs. Top) %72.31%
Campaign
Budget
Status
Impr.
Clicks
CTR
Cost
Conversions
Cost / conv.
Impr. (Abs. Top) %
VD_Search_Interior-Designer_Noida
₹750.00/day
Limited by budget
11,284
5,316
47.11%
₹116,101.44
912.00
₹127.30
78.42%
VD_Search_Home-Interiors_Noida-GNoida
₹400.00/day
Eligible
6,917
3,041
43.96%
₹59,664.42
507.00
₹117.68
71.06%
VD_Search_Modular-Kitchen_Noida
₹200.00/day
Eligible
3,862
1,512
39.15%
₹26,233.20
238.00
₹110.22
64.91%
VD_Search_Office-Interior_Noida
₹200.00/day
Eligible
2,640
894
33.86%
₹25,845.54
121.00
₹213.60
58.33%
VD_Brand_Vivin-Design_Exact
₹100.00/day
Eligible
1,473
1,061
72.03%
₹4,371.32
219.00
₹19.96
96.74%
VD_Search_Interior-Designer_Ghaziabad
₹150.00/day
Paused
988
219
22.17%
₹4,905.60
26.00
₹188.68
41.20%
Total: all campaigns
27,164
12,043
44.33%
₹237,121.52
2,023.00
₹117.21
72.31%
03Google Ads campaigns: 27,000 impressions, 12,000 clicks and 2,000 enquiries

Search keywords by match type, with Quality Score and top-of-page rate

ads.google.com/aw/keywords?ocid=318624709
Google AdsVivin Design (VC Design)318-624-7093Search for a page or campaignVG
Search keywordsCustom1 Jan – 30 Jun 2023
Keyword status: All enabledCampaign type: SearchAdd filter
Keyword
Match type
Ad group
Quality Score
Impr.
Clicks
CTR
Avg. CPC
Conv.
Impr. (Abs. Top) %
[interior designer in noida]
Exact match
Interior Designer Noida
9/10
3,412
1,733
50.79%
₹23.61
302.00
84.10%
"best interior designers in noida"
Phrase match
Best Interior Designers
8/10
2,968
1,402
47.24%
₹22.08
241.00
81.70%
"home interior designers noida"
Phrase match
Home Interiors
8/10
2,406
1,088
45.22%
₹19.94
186.00
73.40%
[interior designers noida]
Exact match
Interior Designer Noida
9/10
2,215
1,061
47.90%
₹21.47
178.00
82.90%
"modular kitchen noida"
Phrase match
Modular Kitchen
7/10
1,934
702
36.30%
₹16.90
112.00
62.80%
interior designer near me
Broad match
Interior Designer Noida
6/10
1,806
571
31.62%
₹20.72
81.00
61.50%
"office interior designers in noida"
Phrase match
Office Interiors
7/10
1,511
498
32.96%
₹29.63
64.00
59.00%
[2bhk interior design cost noida]
Exact match
Home Interiors
7/10
1,387
596
42.97%
₹18.12
109.00
66.20%
"flat interior design greater noida"
Phrase match
Home Interiors
7/10
1,160
493
42.50%
₹19.05
88.00
68.80%
[vivin design]
Exact match
Brand
10/10
1,102
826
74.95%
₹3.87
171.00
97.40%
"interior decorators in noida sector"
Phrase match
Best Interior Designers
6/10
874
318
36.38%
₹20.16
44.00
57.90%
Total: all keywords
27,164
12,043
44.33%
₹19.69
2,023.00
72.31%
04Search keywords by match type, with Quality Score and top-of-page rate

Responsive search ads and their ad strength

ads.google.com/aw/ads?ocid=318624709
Google AdsVivin Design (VC Design)318-624-7093Search for a page or campaignVG
AdsCustom1 Jan – 30 Jun 2023
Ad status: All enabledCampaign type: SearchAdd filter
Ad
Ad group
Status
Ad type
Ad strength
Impr.
Clicks
CTR
Conv.
Vivin Designwww.vivindesign.in/interior/noidaBest Interior Designer Noida | Call Now To Get Big Discount | 800+ Projects CompletedHigh Quality, Budget Prices. 100% Trusted & Transparent Price. Easy EMI With 0% Interest.
Interior Designer Noida
Eligible
Responsive search ad
ExcellentEdit
7,106
3,412
48.02%
598.00
Vivin Designwww.vivindesign.in/interior/designersTop-rated Interior Designers | Free Design Consultation | 10 Years WarrantyDesign Your Home, Apartment with Experienced Home Interior Designer Vivin Chand. 11 Years of Work.
Best Interior Designers
Eligible
Responsive search ad
GoodEdit
4,178
1,904
45.57%
314.00
Vivin Designwww.vivindesign.in/home/interiorsHome Interiors in Noida | Easy EMI With 0% Interest | 30 Days DeliveryComplete 2BHK & 3BHK Interiors. Modular Kitchen, Wardrobes & False Ceiling. Book a Free Site Visit.
Home Interiors
Eligible
Responsive search ad
ExcellentEdit
6,917
3,041
43.96%
507.00
Vivin Designwww.vivindesign.in/modular/kitchenModular Kitchen Noida | Budget Prices, Top Quality | Get a Free EstimateCustom Modular Kitchens Designed & Installed in 30 Days. 10 Years Warranty. Easy EMI Available.
Modular Kitchen
Eligible
Responsive search ad
GoodEdit
3,862
1,512
39.15%
238.00
Vivin Designwww.vivindesign.in/office/interiorOffice Interior Designers Noida | Turnkey Office Fit-Outs | Free ConsultationCorporate Offices, Retail Stores & Showrooms. Design to Handover by One Team. Call for a Quote.
Office Interiors
Eligible
Responsive search ad
AverageEdit
2,640
894
33.86%
121.00
05Responsive search ads and their ad strength

The enquiry sheet the sales team works from

docs.google.com/spreadsheets/d/1Qm7vHc0dXr2WkLbTq9pZ4sN8yVfJ3eA6uGiKoYtR5Ms/edit#gid=0
Vivin Design – Website & Ads Enquiries 2023
FileEditViewInsertFormatDataToolsExtensionsHelp
ShareVG
100%₹%.0.00123Default…−10+
I2024fxNew
A
B
C
D
E
F
G
H
I
1
Date & time
Name
Mobile
Location
Requirement
Property
Source
Campaign
Status
2011
19/06/2023 10:42
Rohit Agarwal
98XXXXX214
Sector 150, Noida
Full home interior
3BHK apartment
Google Ads
VD_Search_Interior-Designer_Noida
Converted
2012
19/06/2023 12:07
Neha Srivastava
99XXXXX038
Gaur City, Greater Noida W
Modular kitchen
2BHK apartment
Google Ads
VD_Search_Modular-Kitchen_Noida
Quote sent
2013
19/06/2023 15:31
Amit Chauhan
87XXXXX671
Sector 62, Noida
Office interior
2,400 sq ft office
Google Ads
VD_Search_Office-Interior_Noida
Site visit booked
2014
20/06/2023 09:18
Pooja Mehra
98XXXXX550
Sector 137, Noida
Full home interior
3BHK apartment
Google Ads
VD_Search_Home-Interiors_Noida-GNoida
Site visit booked
2015
20/06/2023 11:54
Vikas Tyagi
95XXXXX902
Sector 75, Noida
Wardrobes + false ceiling
2BHK apartment
Google Ads
VD_Search_Interior-Designer_Noida
Called
2016
20/06/2023 18:26
Sanjana Kapoor
98XXXXX477
Jaypee Wish Town
Full home interior
4BHK villa
Google Ads
VD_Brand_Vivin-Design_Exact
Quote sent
2017
21/06/2023 08:47
Deepak Sharma
70XXXXX133
Sector 44, Noida
Living + dining
Independent floor
Google Ads
VD_Search_Interior-Designer_Noida
Not interested
2018
21/06/2023 13:15
Kritika Jain
99XXXXX726
Techzone 4, Greater Noida W
Full home interior
2BHK apartment
Google Ads
VD_Search_Home-Interiors_Noida-GNoida
Called
2019
21/06/2023 16:02
Manish Bansal
98XXXXX385
Sector 128, Noida
Modular kitchen
3BHK apartment
Google Ads
VD_Search_Modular-Kitchen_Noida
Site visit booked
2020
22/06/2023 10:29
Ritu Saxena
88XXXXX241
Sector 76, Noida
Full home interior
3BHK apartment
Google Ads
VD_Search_Interior-Designer_Noida
Called
2021
22/06/2023 12:48
Arjun Malhotra
97XXXXX658
Sector 18, Noida
Showroom interior
1,100 sq ft retail
Google Ads
VD_Search_Office-Interior_Noida
New
2022
22/06/2023 17:36
Swati Goel
98XXXXX019
Sector 121, Noida
Full home interior
2BHK apartment
Google Ads
VD_Search_Interior-Designer_Noida
New
2023
23/06/2023 09:05
Nitin Rawat
99XXXXX864
Sector 1, Greater Noida W
Bedroom + wardrobes
3BHK apartment
Google Ads
VD_Search_Home-Interiors_Noida-GNoida
New
2024
23/06/2023 11:21
Aarti Verma
95XXXXX317
Sector 93A, Noida
Full home interior
4BHK apartment
Google Ads
VD_Search_Interior-Designer_Noida
New
2025
2026
2027
2028
EnquiriesCalls logMonthly summaryCount: 1
06The enquiry sheet the sales team works from

Vivin Design's website today: vivindesign.com

Vivin Design website home page
07Vivin Design's website today: vivindesign.com

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