Local SEO That Took a Career-Counselling Startup From Map Rank 20 to 1.4
SEO and local SEO for a career-counselling startup expanding into new cities: indexing fixes, site structure, content and backlinks that took its average map rank from 20.2 to 1.4.
- Client
- CareerNaksha
- Location
- India
- Website
- careernaksha.com
- Sector
- Education
- Service
- Build With Us
- Built with
- Google Search ConsoleGoogle Analytics
- average map rank
- 20.2 → 1.4average map rank
- high-ranking grid points (from 1)
- 25/25high-ranking grid points (from 1)
- organic traffic
- +300%organic traffic
- session bookings, month on month
- +72%session bookings, month on month
01 · About the client
CareerNaksha is a career-counselling startup offering psychometric career tests and counselling for school students, graduates and professionals, online and offline across India. As a newer brand, it was up against competitors that had been in the market longer with more resources, and it was rolling out into several new cities at once.
02 · The problem
- 01
Older, better-funded competitors.
Established brands dominated the searches CareerNaksha needed to win.
- 02
Not built for SEO.
The site was originally developed without SEO best practices.
- 03
A site change that cost traffic.
A change in early 2022 altered the URL structure and slowed organic traffic.
- 04
New cities, new competitors.
Each new city page needed local traffic, and each city had different local competitors.
03 · Our solution
We began with an SEO audit, which traced the drop in traffic to indexing issues caused by the URL structure change. We improved site flow and link structure for crawlability and user experience, researched high-potential keywords for each city, and optimised pages for better click-through rates. A content strategy produced engaging content on and off the site, and high-quality backlinks raised domain authority. Effort split across competitor analysis (23.1%), analytics monitoring (20%), backlinks (18.5%), site speed (15.4%), technical fixes (12.3%) and user experience (10.8%), with A/B testing along the way.
04 · What we built
Indexing recovery
Indexing issues from the URL change identified and fixed.
Site flow and link structure
Rebuilt for crawlability and a better user experience.
City-by-city keyword targeting
High-potential keywords for each new city page.
On-page optimisation
Titles and pages tuned for higher click-through rates.
Content and backlinks
Engaging content on and off the site, and high-quality backlinks.
Expanding to new cities? Let's get you found in each one.
05 · Challenges we solved
- 1
A hidden cause
The traffic drop came from indexing issues after a URL change, not from content.
- 2
Many local markets
Every new city had its own local competitors, so each city page needed its own plan.
- 3
A young domain
Competing with established brands meant building domain authority from a lower base.
06 · Our approach
Step 1
01 Audit
SEO audit that identified indexing issues from the URL structure change.
Step 2
02 Structure
Improved site flow and link structure for crawlability and user experience.
Step 3
03 Keywords
Keyword research for high-potential targets.
Step 4
04 On-page
On-page optimisation for better click-through rates.
Step 5
05 Content
A content strategy for engaging content on and off the site.
Step 6
06 Authority
High-quality backlinks for higher domain authority.
07 · Results
Between 28 January and 3 May 2022, CareerNaksha's average map rank moved from 20.2 to 1.4, and all 25 points on the local rank grid went from low to high ranking. Better site flow, link structure, keyword targeting and on-page work raised its visibility in search, while content and backlinks built domain authority. Organic traffic grew 300% and session bookings rose 72% month on month.
“Their comprehensive strategy and execution led to significant improvements in my website's rankings.”
Inside the work.
Screenshots from the live work. Click any screen to enlarge.
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Get in touch
Expanding to new cities? Let's get you found in each one.
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- NDA on request
- Proposal within 48 hours
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