From Idea to 400 Qualified Buyer Leads: A Property Brand Built in 16 Weeks
We launched a boutique property advisory for a family office: brand, website, Google Business Profile, paid campaigns and a CRM lead engine, all in 16 weeks.
Buyer-side advisory · Dubai
Dubai property, advised from your side of the table.
Off-plan and ready homes for investors from the UK, Germany and India. Independent advice, three vetted developers, no listing noise.
Featured projects
Hand-picked with our three developer partners · prices in AED
Marina Crest
Dubai Marina · 1–3 BR
RERA permit 71034921
Palm Vista Residences
Palm Jumeirah · 2–4 BR
RERA permit 70982217
Hills Park Townhouses
Dubai Hills Estate · 3–4 BR
RERA permit 71190458
Creek Horizon
Dubai Creek Harbour · 1–2 BR
RERA permit 70877302
- Client
- La Boutique Real Estate
- Location
- Dubai, UAE
- Website
- laboutiquerealestate.com
- Sector
- Real Estate
- Service
- Build With Us
- Duration
- 16 weeks
- Team
- 6 people: venture lead, brand designer, 2 devs, performance marketer, content writer
- Built with
- Next.jsSanity CMSHubSpotGoogle AdsMeta AdsWhatsApp Business APIVercel
- qualified buyer leads
- 400+qualified buyer leads
- pipeline value
- AED 38Mpipeline value
- Google rating
- 4.9★Google rating
- of leads qualified
- 61%of leads qualified
01 · About the client
La Boutique Real Estate was founded by a Dubai-based family office with interests in trading and hospitality that wanted to enter residential real estate. Rather than invest passively, the principals chose to build their own boutique advisory focused on off-plan and ready apartments for international buyers from Europe and India. They had capital, relationships with three developers and a clear market view, but no brand, no digital presence and no team to build one.
02 · The problem
- 01
Starting from zero.
No name, brand, website or listings existed.
- 02
Crowded market.
Dubai has thousands of agencies, so the brand had to stand out quickly.
- 03
Speed to market.
Developer launch windows meant the business had to be live within four months.
- 04
Lead quality.
The principals wanted serious, qualified international buyers, not high volumes of casual enquiries.
03 · Our solution
Working end to end with the principals, we acted as the founding team's product, brand and growth function. We ran positioning workshops with the principals, then created the name, identity and tone of voice. We built a fast, bilingual website with project pages, a buyer's guide and a ROI calculator, and set up and optimised the Google Business Profile. The lead engine combined Google and Meta campaigns targeted at UK, German and Indian investors, WhatsApp follow-up, and a HubSpot pipeline that scores leads by budget, timeline and nationality. Principals get a weekly one-page report of leads, viewings and pipeline value.
04 · What we built
Brand identity
Name, logo, colour system, photography direction and sales collateral.
Website with investor tools
Project pages, ROI calculator and downloadable guides.
Google Business Profile
Setup, verification, weekly posts and review collection.
Lead engine
Paid campaigns, WhatsApp follow-up and scored CRM pipeline.
Weekly principal report
One page covering leads, viewings and pipeline.
Have capital and an idea? Let's build the business together.
05 · Challenges we solved
- 1
Standing out
We positioned the brand as a buyer-side adviser for international investors, not another listing agent.
- 2
Lead quality
Early campaigns attracted low-budget enquiries. We added qualifying questions and budget-based targeting, lifting the qualified share from 22% to 61%.
- 3
RERA compliance
All ads and listings carried the required permit numbers, managed through the CMS.
06 · Our approach
Weeks 1–2
01 Discovery
Market research and positioning workshops with the principals.
Weeks 3–6
02 Brand
Name, identity, messaging and collateral.
Weeks 7–12
03 Build
Website, CMS, CRM, Google Business Profile and WhatsApp flows.
Weeks 13–14
04 Launch
Campaign launch in three markets.
Weeks 15–16 onward
05 Grow
Weekly optimisation of ads, content and lead scoring.
07 · Results
Four months after launch, the advisory had a recognisable brand, a steady flow of qualified international buyers and closed its first eleven transactions. The principals now run a business with a clear pipeline rather than an investment idea, and are hiring their own sales team with the lead engine already in place.
Inside the product.
Key screens from the build. Click any screen to enlarge.
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Get in touch
Have capital and an idea? Let's build the business together.
Share a few lines about your idea, workflow or project. A senior lead replies within one business day.
- Free 30-minute strategy call
- NDA on request
- Proposal within 48 hours
The right conversation can save you
six months.
Free 30-minute strategy call · NDA on request · Proposal within 48 hours