A Google Ads Campaign That Drove 5,000+ Enquiries for a Scholarship Test
Search campaigns and dedicated landing pages for PETEX, Phoenix Institute's scholarship and admission test in Gujarat, generating more than 5,000 enquiries.
- Client
- Phoenix Institute
- Location
- Vadodara, India
- Website
- phoenixinstitute.co
- Sector
- Education
- Service
- Build With Us
- Built with
- Google Ads
- paid impressions
- 40,000+paid impressions
- website clicks
- 20,000+website clicks
- enquiries
- 5,000+enquiries
- PETEX exam day
- 11 Dec 2022PETEX exam day
01 · About the client
Phoenix Institute is a coaching institute in Vadodara. PETEX, its eligibility and talent search exam, is billed as Gujarat's biggest scholarship test, with scholarships of up to 90%. The institute needed registrations for the test, which took place on 11 December 2022.
02 · The problem
- 01
A fixed test date.
Registrations had to come in before the exam day.
- 02
The right students.
Ads needed to reach students and parents in the right locations.
- 03
Capturing interest.
Every click had to have somewhere to register.
03 · Our solution
We identified relevant keywords with high search volume and low competition around admission tests, and wrote ads that emphasised the institute's comprehensive study materials and experienced faculty. We set up targeted campaigns, ad groups and ad extensions focused on specific locations, and sent traffic to dedicated landing pages with registration forms. Throughout the campaign we refined keywords and ad copy to lift click-through rates and conversions.
04 · What we built
Keyword targeting
High-volume, low-competition keywords around admission tests.
Ad copy
Ads highlighting study materials and experienced faculty.
Geo-targeted campaigns
Campaigns, ad groups and ad extensions focused on specific locations.
Dedicated landing pages
Registration pages and forms that capture every enquiry.
Continuous optimisation
Keywords and ad copy refined to lift CTR and conversions.
Need enquiries before a deadline?
05 · Challenges we solved
- 1
A deadline
The campaign had to peak before the 11 December 2022 exam.
- 2
Local focus
Spend had to stay on the locations the institute serves.
- 3
Conversion
Clicks had to become registrations, not just visits.
06 · Our approach
Step 1
01 Keywords
Found high-volume, low-competition keywords related to admission tests.
Step 2
02 Messaging
Built ads around study materials and experienced faculty.
Step 3
03 Campaign setup
Set up geo-targeted campaigns, ad groups and ad extensions.
Ongoing
04 Optimise
Refined keywords and ad copy to improve CTR and conversions.
07 · Results
The campaign generated more than 40,000 impressions, giving PETEX wide visibility, and brought a substantial increase in website traffic. More than 5,000 enquiries were captured through dedicated landing pages and contact forms, a high conversion rate that shows the ad copy and targeting worked.
Inside the work.
Screenshots from the live work. Click any screen to enlarge.
Related work.
Education · India
SEO & Growth
Local SEO That Took a Career-Counselling Startup From Map Rank 20 to 1.4
SEO and local SEO for a career-counselling startup expanding into new cities: indexing fixes, site structure, content and backlinks that took its average map rank from 20.2 to 1.4.
- average map rank
- 20.2 → 1.4average map rank
- organic traffic
- +300%organic traffic
- session bookings, month on month
- +72%session bookings, month on month
Additive Manufacturing · India
SEO & Growth
SEO and Campaigns That Bring a 3D Printing Firm 1,250+ Leads a Month
SEO, content and targeted campaigns for one of India's leading 3D printing firms, taking it to Google's first page and generating more than 1,250 leads a month.
- leads per month
- 1,250+leads per month
- landing-page interaction in 6 months
- +843%landing-page interaction in 6 months
- for high-traffic keywords
- Page 1for high-traffic keywords
Interior Design · Noida, India
Google Ads
Google Ads That Keep an Interior Design Studio at the Top of Search
Search campaigns for an interior design studio in Noida: keyword research, ad copy, bid management and testing that held the top ad position and brought in 2,000 direct enquiries.
- direct enquiries
- 2,000direct enquiries
- website clicks
- 12,000website clicks
- ad position
- Topad position
Get in touch
Need enquiries before a deadline?
Share a few lines about your idea, workflow or project. A senior lead replies within one business day.
- Free 30-minute strategy call
- NDA on request
- Proposal within 48 hours
The right conversation can save you
six months.
Free 30-minute strategy call · NDA on request · Proposal within 48 hours